BOONCHUAY, K.; ANEKJUMNONGPORN, P. The influence of service marketing mix on the behavioral intention of Generation Z travelers to participate in community-based tourism. Journal of Multidisciplinary Academic Research and Development (JMARD), Bangkok, Thailand, v. 8, n. 1, p. 141–153, 2026. Disponível em: https://he02.tci-thaijo.org/index.php/JMARD/article/view/278024. Acesso em: 18 sep. 2026.