KHONGMARK, S.; TANSUI, D. Customer Segmentation using WRFM-Based Feature Representation with K-Means and PCA. Journal of Multidisciplinary Academic Research and Development (JMARD), Bangkok, Thailand, v. 8, n. 2, p. 41–71, 2026. Disponível em: https://he02.tci-thaijo.org/index.php/JMARD/article/view/278038. Acesso em: 29 aug. 2026.