Sriruttanapaitoon, Penthipa, Nathaporn Karnjanapoomi, Rujsawat Krongbhumin, and Apinya Ingard. 2026. “Multimodal communication in building the #BookTok reading community”. Journal of Multidisciplinary Academic Research and Development (JMARD) 8 (2). Bangkok, Thailand:88-109. https://he02.tci-thaijo.org/index.php/JMARD/article/view/278507.