Boonchuay, K. and Anekjumnongporn, P. (2026) “The influence of service marketing mix on the behavioral intention of Generation Z travelers to participate in community-based tourism”, Journal of Multidisciplinary Academic Research and Development (JMARD). Bangkok, Thailand, 8(1), pp. 141–153. available at: https://he02.tci-thaijo.org/index.php/JMARD/article/view/278024 (accessed: 18 September 2026).