Maopraman, N., R. Taweepol, and P. Siriwong. “Structural equation model of service innovation affecting the competitive advantage of small hotel businesses in phuket province”. Journal of Multidisciplinary Academic Research and Development (JMARD), vol. 7, no. 2, June 2025, pp. 94-113, https://he02.tci-thaijo.org/index.php/JMARD/article/view/272015.