Journal of Multidisciplinary Academic Research and Development (JMARD)

Donation by the Family of Chamkad Balankura to the Pridi Banomyong Library, Thammasat University

2024-07-02T10:24:40+07:00

After the death in 2017 at age 100 of Mrs. Chalobchalai Balankura, widow of Chamkad Balankura, the personal library of the eminent Free Thai (Seri Thai) activist Chamkad Balankura was donated by his family to the Thammasat University Library in Bangkok. Chamkad Balankura died in China in 1943 at age 28 as an envoy sent by Pridi Banomyong, the Thai Regent, for the Seri Thai movement. 958 volumes from his personal collection are now shelved in the Rare Books Room of the Pridi Banomyong Library, Thammasat University. Students and lecturers benefit from this varied collection of English, German, and French nonfiction and literature which in their entirety give an intellectual portrait of the ideas and cultural ideals that may have inspired Khun Chamkad’s wartime efforts to liberate his homeland. The aim of this article is to make international researchers more aware of these resources that may potentially add to a general understanding of the intellectual motives and contexts of one of the distinguished protagonists of the Seri Thai movement. Future research on Chamkad Balankura and the Seri Thai movement might take into account this documentation now available for scholarly investigation at the Thammasat University Library.

การปรับแนวเขตอุทยานแห่งชาติทับลาน ผลกระทบต่อแหล่งมรดกโลกกลุ่มป่าดงพญาเย็น-เขาใหญ่

2024-09-14T11:12:12+07:00

อุทยานแห่งชาติทับลานเป็นส่วนหนึ่งของแหล่งมรดกโลกกลุ่มป่าดงพญาเย็น-เขาใหญ่ (Dong Phayayen-Khao Yai Forest Complex) การปรับปรุงแนวเขตอุทยานแห่งชาติทับลานแม้จะมีการระบุในเอกสารการนำเสนอแหล่ง (Nomination Dossier) ว่าจะมีการปรับพื้นที่ภายในปี พ.ศ. 2550 โดยกันแนวเขตที่ดินที่มีคนอยู่อาศัย และพื้นที่เสื่อมโทรมจำนวน 437.73 ตารางกิโลเมตรออก และเพิ่มพื้นที่ป่าอนุรักษ์ 176.27 ตารางกิโลเมตร ซึ่งปัจจุบันจากการดำเนินการตามโครงการ One Map ในปี พ.ศ. 2567 กลับพบว่า จะมีการปรับกันพื้นที่ออกจากอุทยานแห่งชาติทับลานราว 265,286 ไร่ หรือประมาณ 424.46 ตารางกิโลเมตร โดยไม่ได้มีการเพิ่มพื้นที่ป่าอนุรักษ์ตามที่เสนอ ดังนั้นการปรับพื้นที่ดังกล่าวนอกจากจะไม่เป็นไปตามเอกสารการนำเสนอแหล่งแล้วยังอาจส่งผลกระทบต่อคุณค่าโดดเด่นอันเป็นสากล (Outstanding Universal Value: OUV) ของแหล่งด้วย ซึ่งผลกระทบดังกล่าวย่อมส่งผลให้เกิดปัญหาต่อสถานภาพของแหล่งมรดกโลกได้

Editorial

2024-09-23T16:11:34+07:00

Guidelines for Developing Marketing Strategies of River Tourism in Nakhon Phanom Province

2024-02-19T17:02:12+07:00

This study aims to examine the management conditions of water-based tourism in Nakhon Phanom Province by analyzing the internal and external environments related to tourism development and proposing marketing strategies to guide its advancement. Utilizing in-depth interviews with a purposive sample of 14 key informants, small group discussions, and quantitative data from a survey of 400 tourists, the research employs SWOT and TOWS matrix analysis to identify effective strategies. The findings suggest the following development strategies; Product Strategy : emphasizes the province's unique location along the Mekong River and diversifying water tourism activities; Pricing Strategy: implementing appropriate pricing that reflect quality and experience; Promotion Strategy: using promotion that focusing on modern communication channels to promote an impressive tourism image and special water excursions combined with hotel reservations; aligning Distribution Channels Strategy with target group behaviors; using the Service Provider Strategy involves training and developing employees to create a favorable impression and satisfaction; Process Strategy: ensure that the delivery of products and services is easy, convenient and fast, adaptable to market changes and tourist behavior; Physical Evidence Strategy: highlighting the riverside city's simple, slow lifestyle and ethnic culture; Programming Strategy: developing cooperated tour programs strategy with local tourist attractions to offer comprehensive water-based tourism packages.

Tourism Logistics Management Strategies for Museums in Bangkok

2024-05-09T10:25:46+07:00

This study investigates tourism logistics challenges faced by museums in Bangkok and analyzes corresponding management strategies. A purposive sampling approach identified 90 key informants: 60 Thai tourists and 30 individuals from tourism businesses or related entities. Semi-structured interviews were conducted to collect qualitative data, which was then analyzed using content analysis and data triangulation. The research identified three key tourism logistics challenges in Bangkok museums: transportation issues, visitor overcrowding, and communication problems. The E-V-R model was employed to analyze tourism logistics management strategies. Ten key strategies emerged, including: the enhancement and promotion of existing offerings to achieve superior quality, the creation of value accompanied by effective publicity targeting tourists, the improvement of public transportation services, the elimination of language barriers, the dissemination of museum-related information, the incorporation of modern technology to augment outdated methods, the amplification of the value attributed to exhibits within the museum, the refinement of staff communication proficiencies, the development of personnel in roles focused on accommodating and tending to tourists, and the establishment of rigorous inspection and control measures

Assessment of Prototype Temples for Reducing Risk Factors to Develop a Network to Reduce Risk Factors in Accordance with the Buddhist Religion

2024-07-18T15:00:08+07:00

During the COVID-19 pandemic, Buddhist institutions have played a more prominent role in role adjustment, underscoring their potential to support people's growth and wellbeing. Temples, being essential components of Buddhist establishments, have had a pivotal role in this endeavor. This article aims to better understand the establishment and advancement of model temple networks that reduce risk factors at the provincial level, utilizing the “Bovorn” principle, employing a mixed-methods approach. In the quantitative research, data were gathered from 160 model temples that were involved in the assessment of risk factors reduction. Meanwhile, the qualitative research consists of conducting interviews with key informants, such as monastic leaders and monks who were actively engaged in coordinating risk-reduction initiatives within the temples. The total number of participants involved in these interviews was 24.

The study revealed that the majority of model temples implemented risk factor reduction strategies based on four primary performance indicators: The key factors for consideration include: 1) Strict adherence to the Buddhist code of monastic discipline, resolutions set by the Sangha Supreme Council, and state laws; 2) Policies implemented by the temples; 3) Organization of activities aimed at reducing risk factors; and 4) Collaborating with partner networks. The Sangha Supreme Council and legal institutions establish standards and practices to monitor and guide these actions, ensuring public health welfare. As a result, legal institutions have converted temples into regulated environments, displacing risks to health such as smoking, alcohol consumption, and gambling. These risk factors have been substituted with socially oriented activities that incorporate Buddhist principles, thereby enhancing the community's quality of life. The effectiveness of these initiatives relies significantly on a robust social network, which is an essential component in extending the risk-reduction temple model to other communities in the future.

Guidelines for Implementation of Social Credit Systems in Thailand: Mechanisms to Motivate and Control People's Behavior

2024-07-24T16:33:37+07:00

Social control is one of the important mechanisms that lead to the creation of a systematic society, enabling citizens to coexist peacefully. The social credit system is one of the moral forms of social control that the state has established to control citizens' behavior. The operation of the social credit system is coupled with a process of reward and punishment to make members of society aware of the consequences of their actions and to discourage them from engaging in behavior that may have negative effects on themselves. The implementation of the social credit system in each country varies according to the political, governmental, and cultural context of that country. If Thailand adopts the concept of the social credit system, a suitable plan must be devised according to the social context. This research aims to study the implementation of the social credit system in Thailand by reviewing case studies from the United States of America and the People's Republic of China, along with interviews with organizations and individuals from the government sector, private sector, civil society, and the public. The results show that the implementation of the social credit system in Thailand should focus on stimulating negative behavior by transforming it into measurable scores. These scores can then be exchanged for rights and benefits, encouraging positive behavior.