Journal of Multidisciplinary Academic Research and Development (JMARD)

Editorial

2026-09-22T16:29:59+07:00

Reviewing Human Resource Management Roles in Policy Implementation to Protect Migrant Worker Rights and Welfare

2026-02-12T15:40:59+07:00

This article critically reviews human resource management (HRM) roles in implementing policies to protect migrant worker rights and welfare. It focuses on migrant workers in labor-intensive and highly vulnerable industries, particularly the seafood and agro-processing sectors, reflecting the complexity of labor issues intersecting with law, human rights, and organizational management. Migrant workers are essential for Thailand’s economy, yet remain vulnerable to exploitation and the denial of basic rights. Results indicate a persistent gap between policy principles and workplace practices, which cannot be bridged solely by state mechanisms, but requires strategic HRM. Roles include being a strategic partner, change agent, human capital developer, employee champion, and systemic advisor. An integrative literature review was employed by selecting the literature based on relevance, recency, and source credibility, and analyzing the data through qualitative content analysis. The review suggests HRM’s potential to adapt international standards and commitments such as International Labour Organization (ILO) conventions and labor protocols into verifiable measures, including multilingual contracts, e-payment systems, and independent grievance mechanisms. HRM also empowers workers and fosters trust, enabling access to rights and remedies. The article argues that HRM should be elevated from technical administration to strategic mechanisms integrating human rights principles and labor governance, driving organizational and supply chain sustainability.

Guidelines for Preventing Academic Plagiarism in Applications for Professional Positions among Civil Servants under the Ministry of Public Health, Thailand

2026-02-17T13:15:18+07:00

This study aims to analyze and recommend strategies for mitigating academic plagiarism in the development of scholarly works for professional progression among civil servants within the Ministry of Public Health, Thailand. The research utilizes documentary analysis and knowledge synthesis from pertinent academic literature, alongside the author's professional expertise in academic development and evaluation. The results demonstrate that plagiarism, encompassing direct copying, incorrect paraphrasing, insufficient citation, or self-plagiarism, continues to pose a substantial challenge that compromises academic integrity and professional credibility. A thorough and coordinated approach is necessary to properly address this issue. The proposed guidelines underscore three interconnected dimensions: (1) educational initiatives to raise awareness of plagiarism and encourage appropriate citation practices; (2) institutional policies that delineate explicit regulations, enforcement mechanisms, and ethical standards; and (3) the utilization of technological tools to facilitate plagiarism detection and prevention. The study underscores the significance of cultivating a culture of academic integrity and promoting original writing techniques, such as critical thinking, proper paraphrasing, and precise citing. These integrated initiatives aim to enhance the quality, transparency, and credibility of academic work while fostering sustainable professional development in the public sector.

A Social Movement for Reading Promotion: From ‘Chiang Mai Reads’ to the ‘Chiang Mai Reading & Learning Council’ as a Grassroots Cultural Practice

2026-04-16T13:49:34+07:00

Reading is a fundamental skill and an important cultural practice. However, Thailand continues to face persistent inequality in access to reading promotion. This research employs a case study of Chiang Mai - a major city that nonetheless reflects the problem of unequal access to reading, while state mechanisms continue to face multidimensional challenges. This article aims to examine the role of non-state actors in cultural practices to open spaces and promote reading in response to the city’s limitations, through case studies of the Chiang Mai Reads Network and the Chiang Mai Reading & Learning Council. This qualitative research utilizes documentary analysis together with field research through physical surveys and in-depth interviews using semi-structured interview guides with diverse target groups, including librarians, teachers, network representatives, and school youth, drawing on the conceptual frameworks of new social movements and cultural capital. The findings reveal that non-state actors play a significant role as a new social movement in challenging structural inequality, expressed through three main roles: 1) symbolic mobilization through the use of local narratives to connect with social problems and reframe the meaning of reading; 2) the construction of grassroots mechanisms for cultivating reading habits through collaboration with networks of child development center teachers and practitioners; and 3) the creation of mediating spaces and institutional transition through the establishment of the Chiang Mai Reading & Learning Council, in order to link collaborative work with state organizations, advance policy, and shape the city’s reading direction in ways that sustainably respond to marginalized groups and multicultural communities.

Social and Human Infrastructure as the Foundation of the Creative Economy: Lessons from a Four-Star OTOP Women's Reed Mat Weaving Group

2026-02-23T16:19:07+07:00

This research article aims to analyze the crucial role of social and human infrastructure as the foundation of creative infrastructure in fostering the creative economy. The study draws on qualitative fieldwork conducted among members of the Ban Phonsawan women’s reed mat weaving group, which holds a four-star rating under the One Tambon One Product (OTOP) project in Nikhom Phatthana Subdistrict, Bang Rakam District, Phitsanulok Province. Field data were collected through in-depth interviews, participant observation, and focus group discussions. The findings reveal that, although the group can produce four-star OTOP products at the community level, its production process remains vulnerable to fluctuations associated with the OTOP rating system. Moreover, the women’s reed mat weaving group faces limitations in developing knowledge related to product innovation, packaging design, market-responsive creative thinking, and the expansion of social networks beyond the village. Therefore, a key challenge in promoting the creative economy is bridging the gap between state- and market-driven creativity and local creativity. This can be achieved by strengthening the human and social infrastructure of producer groups, thereby enabling the OTOP project to generate sustainable income and improve the livelihoods of community members.

Vlog Key Components and Communication Tactics for Agricultural Tourism Promotion

2026-04-10T10:57:42+07:00

This study aimed to examine the components and communication tactics of video blogs utilized to promote agritourism. A research and development methodology based on the 3P framework (Pre-production, Production, Post-production) was used. The sample consisted of 157 participants who viewed agritourism-related vlogs. The research instruments included a semi-structured interview for components and communication tactics of video blogs in Agritourism, a questionnaire on audience needs and behavior, a vlog quality assessment criterion, and a vlog satisfaction survey. Data were analyzed using content analysis and descriptive statistical analysis. The results revealed four key components in the development of effective agritourism vlogs: (1) Video, Content, Visual, and Quality, (2) Storytelling and Narrative, (3) Interactivity and Engagement, and (4) Vlogger’s Role and Credibility. The two vlog episodes developed for this study received an overall mean satisfaction score of ( = 4.55, SD = .29) out of 5.00. These findings suggest that the proposed vlog components and communication tactics can serve as a practical framework for producing vlogs that can be used to support agritourism communication and can be applied in the development of new marketing and communication tactics aimed at promoting community enterprises in various contexts.

Application of appropriate technology for developing creative tourism activities: A case study of Krajood Homestay Wanee, Phatthalung Province

2026-03-20T10:41:20+07:00

This study aimed to evaluate the utilization of appropriate technology by community entrepreneurs and its subsequent impact on creative tourism and sustainability. Furthermore, it sought to analyze tourist technology acceptance levels during creative tourism activities at homestay establishments. The study employed a mixed-methods approach, consisting of qualitative research through in-depth interviews with five community entrepreneurs and innovators, and quantitative research using questionnaires administered to 104 tourists selected through purposive sampling.

The qualitative results revealed that the application of a solar and electric dryer—an appropriate technology suited to the local context—effectively solved limitations of the traditional sun-drying process. The technology reduced drying time from 2-3 days to only 1–2 hours, resulting in consistent, durable, and contamination-free products. It also enabled continuous operation of creative tourism activities throughout the year. Both entrepreneurs and innovators found the technology easy to use, non-complex, and locally maintainable. Quantitative results indicated that tourists demonstrated a high level of technology acceptance, particularly in perceived usefulness (𝑥̅ = 4.36), attitude toward technology (𝑥̅ = 4.35), and perceived ease of use (𝑥̅ = 4.32). Multiple regression analysis showed that perceived usefulness and perceived ease of use had positive and statistically significant effects on tourists’ satisfaction with creative tourism activities, explaining 81. 5% of the variance in satisfaction, consistent with the technology acceptance model.

The application of appropriate technology in the production process of Krajood products in homestay communities enhances product quality, improves production efficiency, and supports sustainable creative tourism in Phatthalung Province. It also reflects the potential of integrating local wisdom with appropriate technology to create value and meaningful experiences for tourists.

The Approach to Enhancing the Success of Community Enterprises in the Herbal City Model for Development and Competitiveness in the Sustainable Health Tourism Industry

2026-03-24T16:35:22+07:00

This study aimed to 1) examine the success factors of community enterprises in a model herbal city, and 2) propose approaches for enhancing the success of community enterprises in the model herbal city in order to promote development and competitiveness in the sustainable health tourism industry. This study employed a qualitative research design, using semi-structured interviews as the data collection instrument. A total of 18 key informants were selected through purposive sampling, including community enterprise producers and herbal processors, health tourism business operators, representatives from government agencies and the private sector, and academic institutions. The data were analyzed using content analysis. The findings revealed that 1) the key success factors included effective supply chain management, the application of digital technology for production tracking and business management, product differentiation, and the promotion of health tourism through activity design tailored to specific customer groups; and 2) the development of community members’ skills and knowledge, as well as the establishment of collaboration networks among community enterprises, government agencies, and the private sector, were crucial in enhancing success and supporting the sustainable expansion of the business.

Tourism Motivation and Decision-Making toward the Sacred Site of Kham Chanod Wang Nakin, Ban Dung District, Udon Thani Province among Thai Working-Age Travelers

2026-03-16T17:04:27+07:00

The contemporary tourism context, sacred and faith-based destinations have become increasingly significant as they fulfill travelers’ psychological, cultural, and spiritual needs. This research aimed to 1) examine the levels of tourism motivation and decision-making toward the sacred site of Kham Chanod Wang Nakin Ban Dung District, Udon Thani Province, 2) compare tourism decision-making at the scared site of Kham Chanod Wang Nakin be demographic backgrounds among Thai working-age travelers, and 3) investigate the relationship between tourism motivation and decision-making at Kham Chanod Wang Nakin Ban Dung District, Udon Thani Province. The study employed a quantitative research approach using convenience sampling. Data were collected through questionnaires from 400 Thai working-age respondents. Descriptive statistics, frequency, percentage, mean, and standard deviation, were used, together with inferential statistics including the independent sample t-test, one-way analysis of variance (ANOVA), and Pearson’s product-moment correlation. The findings revealed that 1) Thai working-age travelers demonstrated high levels of both tourism motivation and decision-making toward the sacred site; 2) occupation and family domicile significantly influenced their tourism decision-making at the .01 level, whereas gender, age, marital status, education, and monthly income showed no significant differences; and 3) tourism motivation was positively and significantly correlated with tourism decision-making at the .01 level. These results highlight that faith-based and psychological motivations play a vital role in influencing tourism behavior among Thai working-age. The study provides practical implications for tourism policymakers and destination managers to design meaningful spiritual tourism experiences that align with travelers’ motivational dimensions and enhance sustainable sacred-site tourism development in Thailand.

Effects of a Protection Motivation Theory-Based Health Education Program on Health Behaviors among Older Adults with Chronic Non-Communicable Diseases

2026-02-20T14:15:14+07:00

This Pre-experimental research One-Group Pretest–Posttest Design study aimed to compare the mean scores of knowledge, attitudes, perceived severity, perceived susceptibility, response efficacy, self-efficacy, and health behaviors among older adults before and after participation in the health education program. The participants consisted of 50 older adults aged 60–69 years, selected using purposive sampling. The research instruments included a health education program and a structured questionnaire comprising eight sections. Data were analyzed using descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics using paired samples t-test, with a significance level set at 0.05.

The results showed that most participants were female (64.0%), with a mean age of 65.16 ± 2.46 years. After the intervention, the mean scores of variables based on Protection Motivation Theory and health behaviors significantly increased compared to the pre-intervention period (p < 0.001), including knowledge, attitudes, perceived severity, perceived vulnerability, response efficacy, self-efficacy, and self-care behaviors. In conclusion, the health education program based on Protection Motivation Theory was effective in improving health behaviors among older adults with chronic non-communicable diseases. Therefore, health service providers can apply this program to promote health behaviors among older adults in community settings.

Collaboration with Public Partnerships for the Development of Farmers into Organic Agricultural Entrepreneurs

2026-03-20T10:31:54+07:00

Against the backdrop of climate change, food insecurity, and the limitations of chemically intensive agricultural systems, transforming farmers into organic agricultural entrepreneurs has emerged as a critical pathway for improving livelihoods, strengthening grassroots economic resilience, and advancing sustainable development. This study aims to examine the collaborative process between public-sector partners and relevant stakeholders in fostering farmers’ transition toward organic agricultural entrepreneurship. Employing a Participatory Action Research (PAR) approach, the study was conducted in Buriram Province through a collaborative partnership among Buriram Rajabhat University, the Suthirat Yoovidhya Foundation, the Buriram Agricultural Research and Development Center, Salana Company Limited (Social Enterprise), and other related network organizations. A total of 120 key informants participated in the study.

The findings indicate that the successful transformation of farmers into organic agricultural entrepreneurs cannot be attributed solely to the transfer of agricultural knowledge. Rather, it is the result of a systematic integration of cooperation among government agencies, private-sector organizations, academic institutions, and civil society actors. This collaborative framework was operationalized through the “3 Principles, 4 Ideologies, 6 Methods, and 8 Outcomes” model, which emphasizes productive capacity, market competency, and quality-oriented production, while simultaneously promoting human health, ecological balance, and safe food systems. Participating farmers were supported through comprehensive capacity-building activities, including farm management training, the application of biological control agents, organic certification under the Organic Thailand standard, business planning, and niche market development. These interventions enabled farmers to reduce dependence on chemical inputs, enhance production efficiency, and generate greater value-added agricultural products. Furthermore, participatory learning processes combined with continuous mentoring and technical support strengthened farmers’ confidence, motivation, and entrepreneurial mindset. This transformation extended beyond improvements in production practices, facilitating a shift in identity from “producers” to “entrepreneurs” who demonstrate social and environmental responsibility. The study highlights that collaboration with public-sector partners serves as a pivotal mechanism for establishing a robust organic agriculture development ecosystem. Such an ecosystem not only enhances the sustainability of local agricultural communities but also provides a scalable model for grassroots economic development that can effectively contribute to sustainable development goals at both local and national levels.