Journal of Multidisciplinary Academic Research and Development (JMARD)

Being a High Performing Organization Affecting Service Efficiencies of Samut Sakhon Provincial Employment Office

Charin Kesorn — 2026-03-27

The development of high-performance organization (HPO) serves as a critical mechanism in enhancing both the efficiency and equity of access to public services particularly in the context of provincial employment offices, which play a pivotal role in delivering labor-related services to both Thai nationals and migrant workers. This study aims to (1) assess the level of high-performance organization at the Samut Sakhon Provincial Employment Office and (2) analyze factors influencing service efficiency. A quantitative approach was used with a convenience sample of 483 participants, including service providers, Thai service users, and migrant workers. Data were collected via a questionnaire with established content validity (IOC = 0.69–0.97) and high reliability (α = 0.91 for the independent variable; α = 0.87 for the dependent variable). The data were analyzed using descriptive statistics and multiple regression analysis. The findings revealed that: (1) the overall level of high-performance organizational characteristics at the Samut Sakhon Provincial Employment Office was high (= 3.84, S.D. = .320), as was the level of service efficiency ( = 3.79, S.D. = .460). Notably, migrant workers reported the lowest level of satisfaction, indicating barriers to service accessibility. (2) Key HPO factors including quality service delivery, effective management, technological utilization, and goal setting significantly influenced service efficiency (β = .333, .298, .179, & .178, R² = .837) at the 0.05 level of statistical significance. In light of these findings, it is recommended that an integrated service delivery system be developed to accommodate the diversity of service users. Furthermore, efforts should be made to promote the development of high-performance public organizations at the provincial level in order to improve service quality and reduce disparities in access to government services.

Social Innovation That Affects The Management of Human Resources for People with Disabilities According to The Guidelines of Private Enterprise Entrepreneurs in Bangkok

Boonchan Phansuwan — 2026-03-27

This research aimed to (1) investigate the levels of social innovation factors and human resource management (HRM) factors for employees with disabilities, and (2) identify social innovation factors influencing the HRM of employees with disabilities according to the approaches implemented by private sector organizations in Bangkok. The study employed a mixed-methods approach. The samples comprised 333 executives and HR officers, along with 5 key informants. The research instruments included questionnaires and in-depth interview guidelines that passed content validity (IOC = 0.67–1.00) and reliability testing (Cronbach's Alpha = 0.783). Data analysis utilized descriptive statistics, stepwise multiple regression analysis, and content analysis. The results indicated that (1) private organizations in Bangkok highly emphasized the importance of both social innovation factors and HRM factors for disabled employees, and (2) the social innovation factors significantly influencing HRM approaches for employees with disabilities at a statistical significance level of 0.01 included skill and knowledge development, creation of an open organizational culture, adaptation of the work environment, building networks and partnerships, and technology application. The stepwise multiple regression analysis revealed that these factors could predict the dependent variable at 77.5%. Implementing social innovation strategies in HRM enables organizations to foster equality and enhance the performance of employees with disabilities. However, successful disability employment relies on systematic skill and knowledge development, cultivating an open organizational culture, and creating a supportive and accessible work environment.

Charan Sanitwong under the MRT Blue Line: The Spatial Process of Capital and Its Impact on Social Life

Chantanee Charoensri — 2026-03-27

This study examines the relationship between urban development through transportation infrastructure—specifically the MRT Blue Line—and its social impacts on residents of the Charan Sanitwong area. A multimodal method was employed, combining walking interviews and in-depth interviews with residents across diverse housing types—including condominiums, shophouses, and rental houses—with spatial analysis of secondary data used to construct maps and diagrams of land use and appraised land values. Guided by the conceptual framework of the spatial process of capital, the findings reveal three contradictory dynamics. First, large-scale projects are necessary to stimulate consumption: in Charan Sanitwong, condominium construction has generated economic circulation through investment and intensified consumption, while simultaneously devaluing shophouses before the end of their functional lifespan, producing visible traces of abandonment on increasingly valuable land. Second, residents’ spatial practices and perceptions suggest that the MRT project has neither attracted new populations nor triggered rapid economic growth, but rather reinforced Charan Sanitwong’s identity as a residential district. Third, alleyway communities, though marginalized by development, continue to provide cheap labor, food vendors, and street stalls. Their creative strategies of collective renting sustain affordable living costs and proximity to workplaces, yet paradoxically feed into uneven development. Taken together, these processes demonstrate how infrastructural expansion both reshapes and entrenches socio-spatial inequalities in the urban fabric.

Dynamics and Political Roles of Civil Society Networks in the Southern Border Provinces' Conflict under the Transition to Peace

Ghazalee Awae — 2026-03-27

This research analyzes the operational dynamics and roles of civil society networks in Thailand's Southern Border Provinces (SBPs) during the transition of the insurgency. Utilizing a qualitative research methodology to extract lessons learned and develop a roadmap for sustainable development, the findings reveal a significant strategic shift in the roles of local civil society organizations (CSOs). These actors have evolved from resource-based movements to key facilitators of the peace process, exercising “local agency” as neutral and independent actors. The SWOT analysis indicates that internal strengths particularly community trust and network resilience are fundamental drivers of success. Conversely, financial instability and state interference emerge as critical structural barriers. This article synthesizes policy recommendations and a capacity-building model for youth networks, providing a strategic framework to elevate the civil society sector in driving concrete and sustainable peace and development.

The Development of Adaptive Behavior Scales for Stroke Patient

Piyabud Ketwiriyakul — 2026-03-27

This study is research and development project aimed at developing and validating Adaptive Behavior Scales for stroke patients and studying factors related to adaptive behavior. The sample consisted of 107 stroke patients who received rehabilitation services at SNMRI. Research instruments included the Personal Data Questionnaire, the Barthel Index of Activities of Daily Living, a Social Support Assessment Scale, the PHQ-9 Thai version, and an Adaptive Behavior Scale for stroke patients developed by the researcher. Data were analyzed using descriptive statistics, one-way ANOVA, and Pearson's correlation coefficient. The results showed that the development of Adaptive Behavior Scales for stroke patients consisted of 46 items covering four domains of adaptive behavior, with a content validity index of 0.95, a reliability coefficient of 0.91, and item discrimination power ranging from 0.21 to 0.49. Stroke patients demonstrated good overall adaptive behavior. Factors related to adaptive behavior included the occurrence of stroke, level of ADLs, overall social support, and its specific domains such as informational, appraisal, and tangible support, as well as depression. The findings indicate that the developed assessment scale demonstrated good to very good quality. The items were clear, easy to understand, and consistent with the objectives of the assessment. The scale can be effectively utilized to assess adaptive behaviors among stroke patients. Moreover, the findings provide valuable information for healthcare professionals working with stroke patients and their families, emphasizing that screening for depression, enhancing ADLs, and promoting informational and appraisal support can effectively enhance patients’ adaptive behavior.

Enhancing Incident Reporting Through the SULC Framework for Digital Transformation: A Case Study of Traffy Fondue Adoption in Chanthaburi Province

Solos Ponnbamroong — 2026-03-27

Incident reporting is one of the significant challenges in urban management, particularly in terms of delayed responses, limited transparency, and low citizen engagement. Thus, digital transformation enables the solution of the urgent need for public service delivery. Traffy Fondue, an urban problem management platform developed by the National Science and Technology Development Agency (NSTDA), serves as a digital tool to strengthen communication between citizens and local authorities. This study aims to enhance the operational efficiency and sustainability of Traffy Fondue by implementing the Software Usage Lifecycle (SULC) framework. The research objectives are: 1) to design and implement a Software Usage Lifecycle (SULC) framework for Traffy Fondue to improve problem resolution efficiency, 2) to evaluate the effectiveness of Traffy Fondue in managing community issues through the proposed framework, and 3) to identify key challenges and propose improvements in the citizen reporting process and problem resolution speed. This study utilized a mixed-methods research design, a quantitative and qualitative approach. The sample size of 352 respondents was from Thephanimit Subdistrict, Chanthaburi Province. The respondents were selected using stratified random sampling. The analysis results showed a statistically significant increase in knowledge after the training (mean scores improved from 7.90 to 14.30, p < 0.000) and very high satisfaction across key dimensions of accessibility, responsiveness, and usability (mean > 4.50). Also, findings reveal that using the SULC framework through the Traffy Fondue platform can result in significant integration and enhance operational efficiency, citizen understanding, and system satisfaction. Digital transformation not only enhances service processes for incident reporting and management but also utilizes adaptive digital frameworks. This study even provides a practical and sustainable model for promoting citizen-centered governance and advancing data-driven urban management in Thailand.

Evaluation of the Effectiveness of an Automated Student Personal Information Update Process Using Smart ID Cards: A Case Study of Prince of Songkla University, Hat Yai Campus

Nawanik Junlanop — 2026-03-27

This research aimed to evaluate the effectiveness of the automated student personal information update process using Smart ID Cards, specifically focusing on reducing steps, time, and resource consumption, and to study user satisfaction among students at Prince of Songkla University, Hat Yai Campus, the first campus to implement this system. The research employed an evaluative design. The target groups included 3 relevant staff members and 148 students who utilized the automated system in the academic year 2024. Research instruments were (1) the automated personal information update system and (2) a satisfaction questionnaire. Data analysis involved Content Analysis and descriptive statistics, including mean, standard deviation, and percentage. The results indicated that the new system successfully reduced the number of operational steps from 5 to 2, decreased the process time from 1,452 minutes to 4 minutes (a 99.72% reduction), and eliminated paper usage by 100%. Students reported the highest level of satisfaction across all aspects, including convenience, speed, data accuracy, and overall system quality. These findings are consistent with the Technology Acceptance Model (TAM) and the SERVQUAL service quality framework. Students further recommended developing the system into an online format to enhance flexibility in accessing services in the future.

The Influence of Service Marketing and Generation Z’s Intention toward Community-Based Tourism

Krissanabhat Boonchuay — 2026-03-27

The objectives of this study were (1) to examine the levels of service marketing and Generation Z’s intention toward community-based tourism, and (2) to investigate the influence of service marketing on Generation Z’s intention to engage in community-based tourism. A quantitative research design was employed, utilizing a questionnaire survey administered to 400 Thai Generation Z respondents, selected through multistage and purposive sampling methods. The research instrument was validated for content validity and reliability. Descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as multiple regression analysis, were applied to analyze the data.

The findings revealed that Generation Z perceived service marketing at a high level (M = 3.77, SD = 0.65) and demonstrated a high level of intention toward community-based tourism (M = 3.84, SD = 0.68). Regression analysis indicated that service marketing had a significant positive influence on Generation Z’s travel intention (R² = 0.75, p < 0.01). Among the seven dimensions of service marketing, process (b = 0.27) and physical evidence (b = 0.26) were the most influential factors, followed by product, price, and promotion. In contrast, place and people did not show significant effects on travel intention.

In conclusion, the study highlights the critical role of service marketing in shaping Generation Z’s intention toward community-based tourism. Specifically, well-designed service processes and physical environments that enhance positive experiences are key determinants aligning with the values of new-generation tourists. The results provide practical implications for formulating effective marketing strategies to foster sustainable development of community-based tourism.

Productive Learning Management Combined with the Creation of 2D Animation on Cell Division in Biology to Enhance Innovative Thinking Skills for Mathayomsuksa 4

Kittiwat Ditprasert — 2026-03-27

This study aimed to (1) design and develop a two-dimensional animation on cell division in living organisms for use in productivity-based learning in a biology course, and (2) investigate the innovative thinking skills of Grade 10 students after participating in the learning activities. This study employed a preliminary experimental design using a one-shot case study. The sample consisted of 30 Grade 10 students from a science enrichment classroom selected through purposive sampling. The research instruments included lesson plans, activity worksheets, an animation quality assessment form, and an innovative thinking skills assessment form. All instruments were validated using the Index of Item–Objective Congruence (IOC), with values ranging from 0.81–0.91. Data were analyzed using descriptive statistics, including the mean and standard deviation.

The results revealed that: (1) the two-dimensional animations created by the students were of overall good quality ( = 16.20, S.D. = 1.40). Among the evaluated aspects, visual elements, text, and audio obtained the highest mean scores, followed by technical quality, content quality, and creativity. (2) The students’ innovative thinking skills after the learning intervention were at a very high level ( = 2.55, S.D. = 0.13), with innovative technology skills receiving the highest mean. The findings indicate that productivity-based learning integrated with the creation of two-dimensional animations can effectively enhance students’ deep understanding and higher-order thinking skills.

The Effects of Cooperative Learning Using the Jigsaw Technique Combined with Gamification on Analytical Thinking Skills and Academic Achievement in Educational Philosophy and Curriculum Development among Second-Year Bachelor of Education Students

Natchapon Kongpan — 2026-03-27

The objectives of this research were (1) to compare the analytical thinking skills of second-year students in the Bachelor of Education program before and after participating in cooperative learning using the Jigsaw technique combined with gamification and (2) to compare the learning achievement in the course Philosophy of Education and Curriculum Development of second-year students in the Bachelor of Education program before and after receiving instruction through cooperative learning with the Jigsaw technique combined with gamification. The target group consisted of 20 undergraduate students enrolled in the Philosophy of Education and Curriculum Development course in the academic year 2024, selected by purposive sampling. The research instruments included: (1) four cooperative learning lesson plans applying the Jigsaw technique with gamification, (2) an analytical thinking test consisting of six open-ended items administered before and after instruction, and (3) a learning achievement test in the form of a 40-item multiple-choice examination administered before and after instruction. Data were analyzed using mean, standard deviation, and t-test statistics at the .05 level of significance.

The findings revealed that (1) the analytical thinking skills of second-year students significantly improved after instruction with the Jigsaw technique combined with gamification at the .05 level, and (2) the students’ learning achievement in the Philosophy of Education and Curriculum Development course was significantly higher after instruction compared to before instruction at the .05 level.

The Organizational Climate of Educational Institutions in the Digital Disruption Era

Kitti Somumjarn — 2026-03-27

The organizational climate of educational institutions reflects personnel’s perceptions of their working environment, encompassing institutional rules, cultural values, and manifested behaviors. It influences attitudes, motivation, and performance, thereby affecting overall institutional effectiveness. This article reviews six key dimensions: (1) the conceptual background of the Digital Disruption era; (2) its significance and impacts; (3) the meaning and role of educational institutions; (4) the definition and importance of organizational climate; (5) its fundamental components; and (6) the organizational climate of educational institutions amid digital disruption. Based on scholarly literature and institutional reports, the study synthesizes critical components, including leadership, management approaches, interpersonal relationships, organizational values and culture, reward and evaluation systems, communication, and conflict management. These components reveal both challenges and opportunities arising from digital transformation. Based on a synthesis of concepts proposed by scholars and relevant organizations, the findings indicate that the key components of organizational climate include leadership style, management approaches, interpersonal relationships, organizational values and culture, reward and performance appraisal systems, internal communication, and conflict management. These components reflect both the challenges and opportunities arising from digital transformation. Therefore, this article aims to synthesize the components of organizational climate in the Digital Disruption era and to propose guidelines for developing an organizational climate that facilitates adaptation and sustainable development amid ongoing digital change.

Editorial

Nitida Sangsingkeo — 2026-03-27