Noriya, Wanchalee, Paiboon Srichaisawat, Chananan Samahito, Punyada Chairatch, and Suttinee Sriburi. 2024. “ENHANCING READINESS TO CREATE VALUE IN THE SPORTS INDUSTRY THROUGH INTELLECTUAL PROPERTY”. Academic Journal of Thailand National Sports University 16 (3). Chonburi, Thailand:111-22. https://he02.tci-thaijo.org/index.php/TNSUJournal/article/view/270034.