Noriya, W., Srichaisawat, P., Samahito, C., Chairatch, P. and Sriburi, S. (2024) “ENHANCING READINESS TO CREATE VALUE IN THE SPORTS INDUSTRY THROUGH INTELLECTUAL PROPERTY”, Academic Journal of Thailand National Sports University. Chonburi, Thailand, 16(3), pp. 111–122. available at: https://he02.tci-thaijo.org/index.php/TNSUJournal/article/view/270034 (accessed: 20 September 2026).