Phusit, R. “MARKETING STRATEGY DEVELOPMENT FOR VALUE PERCEIVED OF MUD - FERMENTED FABRIC OF SUKHOTHAI ACCORDING TO THE CREATIVE ECONOMY CONCEPT”. Academic Journal of Thailand National Sports University, vol. 12, no. 2, May 2020, pp. 87-98, https://he02.tci-thaijo.org/index.php/TNSUJournal/article/view/244413.