Phusit R. MARKETING STRATEGY DEVELOPMENT FOR VALUE PERCEIVED OF MUD - FERMENTED FABRIC OF SUKHOTHAI ACCORDING TO THE CREATIVE ECONOMY CONCEPT. J.TNSU [internet]. 2020 May 1 [cited 2026 Sep. 19];12(2):87-98. available from: https://he02.tci-thaijo.org/index.php/TNSUJournal/article/view/244413