PERCEPTION OF CULTURAL IDENTITY, UNIQUENESS AND SYMBOL AFFECTING THE MON’S AWARENESS TOWARDS SOCIO-CULTURAL IMPACTS OF TOURISM IN KO KRET, THAILAND
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Abstract
Purpose The purpose of this research was to study perception of cultural identity, uniqueness and symbol affecting the Mon’s awareness towards socio-cultural impacts of tourism in Ko Kret, Thailand.
Methods The samples used in this study were 400 Thai-Mon aged from 20 year’s old living in Ko Kret. This research adopted a quota sampling technique and conducted questionnaires in the following areas: Phamai Yikawas Worawihan Temple, Sao Thong Thong Temple, Phai Lom Temple, Chimphli Sutthawat Temple and the market area (80 questionnaires for each area). Questionnaires were a main method to collect data with IOC of 0.91 and coefficient alpha equal of 0.89. The data were conducted through 10 questionnaires each day from Monday to Friday and 15 questionnaires each day on the weekend, 5 weeks in total. Data were analysed by frequency, percentage, mean, standard deviation and Multiple Linear Regression testing the hypothesis of this research with statistical significance at 0.05.
Results Hypothesis testing showed that the perception of cultural identity and uniqueness had significantly affected the Mon’s awareness towards socio-cultural impacts of tourism in Ko Kret, Thailand at statistical level of 0.05. Contrastingly, the perception of symbol had not affected the Mon’s awareness towards socio-cultural impacts of tourism in Ko Kret, Thailand.
Conclusion The perception of cultural identity and uniqueness had significantly affected the Mon’s awareness towards socio-cultural impacts of tourism in Ko Kret, Thailand at statistical level of 0.05.
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References
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