THE TOURISM MOTIVATION OF BANRACHAN RETRO AGRICULTURAL MARKET, BANGRACHAN DISTRICT, SING BURI PROVINCE
Article Sidebar
Main Article Content
Abstract
Purpose The purpose of this study was to (1) study personal background of tourists visiting Banrachan retro agricultural market at Bangrachan district of Sing Buri Province (2) examine motivation of tourists visiting, Bangrachan retro agricultural market, Bangrachan district of Sing Buri Province
Methods This research is quantitative type of research. The questionnaire was used to collect data from sample group of 323 tourists. Data were analyzed by using descriptive statistics including percentage, mean and standard deviation.
Results The research results revealed that most of tourists were female (56.3%), at the aged between 21-30 years (26.0%), they were student (29.4%), they had bachelor degree (23.8) with average monthly income lower than 10,000 bath (39.6%) central region native habitat (34.7%) single status (50.5%) the most of them were travel for the first time (54.8%) average expense per time 1,051 per person and source of information were from the suggestion of the person (44.1%). When considering the level of the tourist’s motivation, it was found that the tourism motivation of Banrachan retro agricultural market, Bangrachan district of Sing Buri Province for overall six aspects were at a high level including religion motivation (X=4.18), social and interpersonal relationship motivation (X=4.14), culture and education motivation (X=4.08), work and business motivation (X=3.80) and physical and phychology motivation (X=3.49) respectively.
Conclusions The tourism motivations at Banrachan Retro Agricultural Market in 6 aspects were at high level that are religion motivation, followed by social and interpersonal relationship, entertainment and enjoyment, culture and education, work and business and physical and phychology respectively. Most of motivation aspects were at high and very high level but there were some aspects belong to moderate level such as adequate and clean lavatory and adequate garbage point that need to be improved in terms of readiness for tourism.
Article Details
References
Chaimuang, R. (2010). The Factors Affecting Decision to travel at Samchuk Market 100 Year Market, Suphanburi Province. Special Problem, Faculty of Business Administration, Kasetsart University. Suphanburi.
Cochran, W.G. (1977). Sampling Techniques. 3nd ed. New York: John Wiley and Sons Inc.
Cronbach, L.J. (1970). Essentials of Psychological Testing. 3rd ed. New York: Harper.
Donkwa, K. and Tikul, J. (2014). The Quality Development of Agro Tourism in Northeast Thailand. Suranaree Journal Social Science, 8(1), 55-71.
Kanjanopas, S. (2014). South Asian tourists’ travel motivations and behaviors in visiting Thailand. Master’s Thesis, Faculty of Tourism and Hospitality, Dhurakij Pundit University. Bangkok.
Kawanobe, S. (2011). The Motivations and Behaviors of Thai Tourists: A Case Study of Mueang District, Nan Province. Independent Study. Faculty of Business Administration, Rajamangala University of Technology Thanyaburi. Pathum Thani.
Kullachai, P. and Kullachai, K. (2005). Relation of study factors to decision making in agro-tourism. Proceedings of 43rd Kasetsart University Annual Conference. Bangkok: 347-354.
Manager Online. (2018). Thai Retro Market Banrachan (Online). Retrieve May 5, 2018, from https://mgronline.com/travel/detail/9610000039745
Ministry of Tourism and Sports. (2015). The National Tourism Development Plan 2017-2021 (Online). Retrieve December 28, 2017, from https://www.mots.go.th/more_news.php?cid=312& filename=index
Ngernthongdaeng, D. (2014). Factor Affectiong The Decision To Agro And Eco Tourism in Nakornnayok Province. Master’s Thesis, Faculty of Business Administration, Stamford International University. Petchaburi.
Obromchob, M. (2008). The Tourist’s Motivation of Renu Nakhon, Nakhon Phanom province. Special Problem, Faculty of Business Administration, Kasetsart University. Bangkok.
Sangsee, N. and Parasakul, L. (2017). Motivations and Perceptions of Western Tourists Affecting Their Satisfaction of Visiting Temples in Bangkok: The case study of Wat Phra Si Rattana Satsadaram, Wat Phra Chettuphon Womon Mangkhalaram and Wat Arun Ratchawararam. Phranakhon Rajabhat Research Journal (Humanities and Social Sciences), 12 (2), 198-210.
Setthawat, S. (2009). Motivation factors to travel in Bangkok Metropolitan of foreign tourists. Special Problem, Faculty of Business Administration, Kasetsart University. Bangkok.
Sittirak, P. (2010). Opinion of Tourist about Ko Kret Tourism Readiness, Nontaburi Province. Master’s Thesis, Faculty of Agriculture, Kasetsart University. Bangkok.
Thai Post. (2018). Department of Tourism… moving forward to awareness of public toilet users keep clean when using public toilets in tourist attractions (Online). Retrieve August 30,2018, from https://www.ryt9.com/s/tpd/2785220Wongatit,
S. and Vannavanit, Y. (2016). Factors Affecting Thai Tourist’ Decision Making in Nostalgia Tourism. Dusit Thani College Journal, 10 (1), 115-131.