A STUDY OF SPORTS PROMOTION LOTTO IMPACT ON GAMES BETTING RELATED AND SPORTS DEVELOPMENT IN THAILAND
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Abstract Purpose This research aimed to study the feasibility and impact of sports promotion lottery in Thailand on sports development and game betting related aspect in 4 different areas such as economic, finance, social and cultures factors. The research also determined key factors of priority by using the Ethnographic Delphi Futures Research technique, EDFR. Methods This was a qualitative research using the questionnaire and interviewed in the focused group (24 experts from 15 institutions). The answers of the questionnaire were used to find index of congruence, while the focused group provided a confirmation of the results and suggestions, including priority ranging scale via Google form at the end of meeting. Results The results showed that there were 4 impact factors contributing to the priority key factors. Overall, the impact on national sports development was very high (87.5 %), with only a small (8.3%) disagreement. Moreover, the issuance of the lotto seemed to have a negative impact on the way of life of people in society to a lesser extent, with a slight improvement in the economy. Conclusion The model of TSPL has a large impact on sports development but a small impact on the way of life of people and society This suggests the feasibility of the issuance of sport lotto for raising fund in sport; however, careful considerations should be given to social impact and economic and financial factors. KEY WORDS: Sports promotion lotto, Sports development, Game betting, Sports prediction card, Sports trading card
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References
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