EXPECTATIONS AND SATISFACTIONS OF BANGKOK BASKETBALL COURT USERS TOWARDS SPORT FACILITIES PROVIDED AT BASKETBALL COURT

Main Article Content

Sitthinon Sanguansap
Gulapish Pookaiyaudom

Abstract

Purpose: The purpose of this research was to study the relationship and to compare the expectations and satisfaction of Bangkok basketball court users towards sport facilities provided at basketball court in Bangkok.


Methods: The sample was 385 people who used basketball courts under the supervision of Culture, Sports and Tourism Department at least 5 times/month in Bangkok, using online questionnaires through Google Form as a tool for data collection. The Google Form was sent as the links to 8 Facebook pages of sports centers and youth centers. The index of correspondence between the question and the objective. It was found that the values obtained were between 0.80-1.00 and the reliability of the questionnaire obtained was 0.93. Data were analyzed using basic statistics, namely frequency, percentage, mean score. and standard deviation Statistics for hypothesis testing The statistical t-test was used for mean estimation, with the level of statistical significance set at 0.05, and Pearson's correlation analysis was used.


Results: It was found that the expectation of the core product, other facilities, services personal. There was a difference in satisfaction of Bangkok basketball court users towards sport facilities provided at basketball court in Bangkok in all aspects. with a statistical significance of 0.05. Expectations were positively related to satisfaction of Bangkok basketball court users towards sport facilities provided at basketball court in Bangkok in all aspects.


Conclusion: the expectations and satisfaction of Bangkok basketball court users towards sport facilities provided at basketball court in Bangkok. They were positively correlated and were significantly different at the 0.05 level.

Article Details

How to Cite
Sanguansap, S., & Pookaiyaudom, G. . (2023). EXPECTATIONS AND SATISFACTIONS OF BANGKOK BASKETBALL COURT USERS TOWARDS SPORT FACILITIES PROVIDED AT BASKETBALL COURT. Journal of Sports Science and Health, 24(2), 166–179. Retrieved from https://he02.tci-thaijo.org/index.php/spsc_journal/article/view/263765
Section
บทความวิจัย (Original Article)

References

Akkarachirayu, A. (2016). Satisfaction and Expectations of Bangkok Sports Center Users. Master’s Thesis, sports management, College of Sport Science and Technology, Mahidol University. Nakhonpathom.

Eun, H., & Lee, J. (2012). The Impact of Service Quality of Public Sports Facilities on Citizens' Satisfaction, Image, and Word-of-Mouth Intention. The sport journal, 15.

Greenwell, T. C., Fink, J. S., and Pastore, D. L. (2002). Assessing the influence of the physical sports facility on customer satisfaction within the context of the service experience. Sport Management Review, 5(2), 129-148.

Hongto, T., and Wongyai, Y. (2016). The Satisfaction and Important Levels of Services for Using Stadium and Sport Complexat Salaya Campus, Mahidol University. Journal of Professional Routine to Research, 3, 9-16.

Jariyavidyanont, S. (1999). Questionnaire Creation. Bangkok: Research Office, National Institute of Development Administration.

Kaiwan, Y. (2007). Creation of Research tools. Bangkok: Bangkok Media Promotion Center.

Karnjanakit, S. (2014). Recreation and Tourism Industry. Bangkok: Chulalongkorn University Press.

Kittilertpakdeekul, E. (2015) Behaviors and Factors Affecting Sport Complex Choice of Users in Mueang District, Chiang Mai Province. Master’s Thesis, Masters of Economics, Chiang Mai University. Chiang Mai

Kultawatwichai, T. (2011). Recreation. Bangkok: Chulalongkorn University Press.

Niyomchan, W. (2013). Relationship Between Perception Quality of Service and Satisfaction of Customer Toward Service with Expectation as the Moderator Effects. Master’s Thesis, Industrial and Organizational Psychology, Faculty of Liberal Arts, Thammasat University.

Department of Sports and Recreation Development. The 3rd National Recreation Development Plan (2017-2021). Bangkok: Department of Sports and Recreation Development Ministry of Tourism & Sports, 2017.

Sangpikul, A. (2013). Research Methodology in Tourism and Hospitality. Bangkok: Fuji Xerox Dhurakij Pundit University.

Saengamporn, L., and Taweepornpathomkul, S. (2015). Satisfactions of Service Participants Toward Bangkok Metropolis New Dimension Youth Centers. DRIRDI Research for Community Service Journal, 1(1), 100-112.

Sports Medicine Group, Sports Science Center Department of physical education. (2017). Handbook of Exercise Therapy in Sports. Nakhon Pathom: Sun Packaging.

Sukhothai Thammathirat. (1997). Theories and Practices in Educational Administration. Nonthaburi: Sukhothai Thammathirat.

Tongsook, U. (2017). Assessing the Influence of Sports Facility on Customer Satisfaction at Chulalongkorn University Sports Center. Master’s Thesis, Faculty of Sports Science, Chulalongkorn University. Bangkok