Suchao-in, K., Sueto, K., Kladsamai, T., Theraphan, P., Chumsuk, P., Jariya, W., Setthasawet, S., Tungcharoennurak, S., Saengsawat, C., Neammanee, P., Rawangpai, P., Pramuanpisut, N., Hema, W., Rattanarasri, A., & Penprom, N. (2023). THE EFFECTS OF ATHLETE PERSONAL BRANDING ON BRAND TRUST, PERCEIVED QUALITY, AND BRAND LOYALTY IN SPORTS PRODUCT. Journal of Sports Science and Health, 24(1), 102–115. retrieved from https://he02.tci-thaijo.org/index.php/spsc_journal/article/view/262632