RANGSISENA NA AYUDHYA, Y.; CHATPUNYAKUL, C. INFLUENCE OF PERCEIVED FIT BETWEEN ATHLETE ENDORSER AND SPORT RELATED PRODUCT VERSUS NON-SPORT RELATED PRODUCT ON PURCHASE INTENTION. Journal of Sports Science and Health, Bangkok, Thailand, v. 22, n. 3, p. 347–355, 2021. Disponível em: https://he02.tci-thaijo.org/index.php/spsc_journal/article/view/255643. Acesso em: 20 sep. 2026.