KLAHAN, P.; MOKKHAMAKKUL, T. THE IMPACT OF POSITIONING, IMAGE, BRAND EQUITY AND PUBLIC RELATIONS ON THE TREND IN CHEERING HI-TECH BASKETBALL CLUB. Journal of Sports Science and Health, Bangkok, Thailand, v. 24, n. 2, p. 153–165, 2023. Disponível em: https://he02.tci-thaijo.org/index.php/spsc_journal/article/view/261287. Acesso em: 20 sep. 2026.