RANGSISENA NA AYUDHYA , Y.; CHATPUNYAKUL, C. INFLUENCE OF PERCEIVED FIT BETWEEN ATHLETE ENDORSER AND SPORT PRODUCT ON PURCHASE INTENTION. Journal of Sports Science and Health, Bangkok, Thailand, v. 23, n. 3, p. 99–106, 2023. Disponível em: https://he02.tci-thaijo.org/index.php/spsc_journal/article/view/261942. Acesso em: 20 sep. 2026.