SUCHAO-IN, K.; ISSARAARNATIPHONG, P.; SAKULRITTHISING, T.; WANGCHOMKLANG, P.; SAIPA, J.; NUALLOI, W.; MITKEAW, R.; SAPCHAROEN, S.; PHEDHAIPANAKIT, P.; HAMID, A.; TANAPOBTUNTANA, N.; SUKKLAI, K.; WUTTHISAK, S.; RAKKHAPAN, P. THE INFLUENCE OF BRAND EQUITY ON CONSUMERS’ PURCHASE INTENTION OF SPORT SHIRTS IN BURIRAM UNITED FOOTBALL CLUB . Journal of Sports Science and Health, Bangkok, Thailand, v. 25, n. 1, p. 124–142, 2024. Disponível em: https://he02.tci-thaijo.org/index.php/spsc_journal/article/view/263446. Acesso em: 19 sep. 2026.