Suchao-in, K., P. Issaraarnatiphong, T. Sakulritthising, P. Wangchomklang, J. Saipa, W. Nualloi, R. Mitkeaw, S. Sapcharoen, P. Phedhaipanakit, A. Hamid, N. Tanapobtuntana, K. Sukklai, S. Wutthisak, and P. Rakkhapan. “THE INFLUENCE OF BRAND EQUITY ON CONSUMERS’ PURCHASE INTENTION OF SPORT SHIRTS IN BURIRAM UNITED FOOTBALL CLUB”. Journal of Sports Science and Health, vol. 25, no. 1, Apr. 2024, pp. 124-42, https://he02.tci-thaijo.org/index.php/spsc_journal/article/view/263446.