1.
Suchao-in K, Sueto K, Kladsamai T, Theraphan P, Chumsuk P, Jariya W, Setthasawet S, Tungcharoennurak S, Saengsawat C, Neammanee P, Rawangpai P, Pramuanpisut N, Hema W, Rattanarasri A, Penprom N. THE EFFECTS OF ATHLETE PERSONAL BRANDING ON BRAND TRUST, PERCEIVED QUALITY, AND BRAND LOYALTY IN SPORTS PRODUCT. JSSH [internet]. 2023 Apr. 30 [cited 2026 Sep. 19];24(1):102-15. available from: https://he02.tci-thaijo.org/index.php/spsc_journal/article/view/262632