A Structural Equation Modeling of Variables influencing the Organizational Sustainability of Music Faculties in Thailand’s Private Higher Education Institutions

Abstract

          As indicated by the present aging population and fewer children situation, the number of Thai youngsters has been radically diminishing contrasted with the earlier decades and this prompts the insufficient number of students enlisting in the university level. It has influenced both public and private higher education institutions however the second one has gotten a higher effect as Thai parents and children have a typical social esteem that graduating from the public university will get more pride and respect to the family. Programs in music have been popular in the recent year, however, for the private higher education institutions offering a degree in music is attempting to survive. This paper therefore investigated a multitude of factors both the direct and indirect factors affecting organizational sustainability of Thai private higher education institutions’ music faculties. From the sample were 280 Thai administrative members in the private higher education institutions surveyed and analyzed by using a structural equation modeling by PLS-Graph software it was determined that organizational performance affects organizational sustainability to the greatest extent due to monetary and non-monetary factors with an intermediate input into innovation, the business environment and business strategies. Organizational performance is also influenced by innovation and business strategies.