Creative Tourism with “Food” Using the “GATRONOMIC” Concept to Attain Sustainable Tourism

Abstract

               Food Tourism is considered one very interesting type of tourism these days because food is more than a nutritious substance for consumption. Food represents uniqueness, culture, preparation processes or production, eating manner, and it is also a part of Creative Tourism. The aim of this article is to study the overall picture of Food Tourism and the meaning of it in relation to Creative Tourism. Lastly, this article aims to propose ways to develop Food Tourism based on the ‘GASTRONOMIC’ concept which consists of 11 major components: G – Good Taste, A – Authenticity, S – Sustainability, T – Tourists, R – Reach, O – Organic, N – Need, O – Opportunity, M – Marketing, I – the Internet, and C – Clean Food Good Taste. If we have knowledge of and understand this concept, we will be able to develop Creative Tourism which takes the next step forward to a type of tourism which has sustainability.