The Innovation Model Development of Case-based Learning Management Approach for Applied Research in Hospitality and Tourism Industry, Bachelor’s degree students, Hotel Management Faculty of Management Science, Silpakorn University - Phetchaburi IT Campus The Innovation Model Development of Case-based Learning Management Approach for Applied Research in Hospitality and Tourism Industry, Bachelor’s degree students, Hotel Management Faculty of Management Science, Silpakorn University - Phetchaburi IT Campus.

Abstract

               The research objectives were three: to study the innovation model of Case-based learning management approach for Applied Research in Hospitality and Tourism Industry, Bachelor’s degree students, Hotel Management. To study the learning achievement of Bachelor’s degree students, Hotel Management for learning Case-based of Applied Research in Hospitality and Tourism Industry and to study the opinions of Bachelor’s degree students, Hotel Management, Faculty of Management Science, Silpakorn University - Phetchaburi IT Campus for learning Case-based of Applied Research in Hospitality and Tourism Industry.

               This research was conducted by using quantitative research from questionnaire collection of population totaled 117 persons. The collected data was processed Descriptive Statistics included Frequency, Percentage, Standard Deviation (S.D) and Mean. The research found the most students were female and had a GPA between 3.01-3.50. Learning achievement data of hotel management students in Case-based Learning Management found the high level (x̄=4.06). When sorting the mean from more to less found Interpersonal skills and responsibility (x̄=4.30). Second was Ethics and Moral (x̄=4.23). Numerical analysis skills, communication and information technology skills (x̄=3.92). Cognitive Skills (x̄=3.83) and Knowledge (x̄=3.81) respectively.