Potential and Readiness of Tourism Supply of Second- tier Destinations in Thailand Under the LINK Project

Abstract

The study aimed at evaluating the potentiality and readiness of tourist sites under The LINK project. Criteria of qualitative assessment for the potentiality and readiness of local experience destinations were developed through document research and content analysis from three different routes. Subsequently, two pilot tests were taken to evaluate the accuracy of the assessment criteria. The study found that the potentiality and readiness of tourist sites were reflected on the levels of destinations’ ability to create local experience and of tourism management.