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The paper presents a significant development of the competitiveness wellness tourism destination toward VIP Xpereince for Bleisure tourists. This paper will enhance the tourism benefits and expand the economic associations by increasing the competitiveness of wellness tourism through the VIP Xperience for Bleisure. Focusing on this study, will be critically discussed for the potential concrete use in the successful destination competitiveness to achieve the revenues with the Bliesure travelers. Significantly, the wellness tourism market in ASEAN countries should develop the differentiated management strategies among the competitive world. The paper highlight the concepts with assumptions to manage the competitive destination for wellness tourism and the brief discussion and conclusion for the further study.
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