ผลกระทบของการสนับสนุนทางการศึกษา การสร้างสัมพันธภาพ และความเชื่อมั่นในตนเองต่อความตั้งใจในการเริ่มต้นสร้างธุรกิจใหม่โดยใช้เทคโนโลยีดิจิทัลของนักศึกษาทางด้านการบริหารธุรกิจ (The Effects of Educational Support, Relational Support, and Self-Confidence on Business Student’s Career Intention to Start a New Digital Technology Business)

Abstract

This research aims to study 1) the effect of educational support on relational support; 2) the effect of educational support and relational support on self-confidence; and the effect of educational support, relational support and self-confidence on business student’s career intention to start a new digital technology business. The quantitative survey research method is used for this study and the research tool is a questionnaire to collect data from 200 business students as the sample size by convenience sampling. Then analysis the measurement model and structural equation modeling before hypotheses testing by Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software.

               The results found that the educational support had the factor that positively effects on relational support. Which the educational support had the most influential factor that positively effects on self-confidence, followed by relational support, respectively. Moreover, the self-confidence had the most influential factor that positively effects on business student’s career intention to start a new digital technology business, followed by educational support and relational support, respectively. Which the educational support directly affected relational support, self-confidence and business student’s career intention to start a new digital technology business and indirectly influenced business student’s career intention to start a new digital technology business and self-confidence. While the relational support directly affected self-confidence and business student’s career intention to start a new digital technology business and indirectly influenced business student’s career intention to start a new digital technology business. In addition the self-confidence directly affected business student’s career intention to start a new digital technology business. The structural equation model can explain business student’s career intention to start a new digital technology business at 73.50 percent (R² = 0.735, R²adj = 0.731). The results of this research are beneficial to educational institution, business incubator and stakeholder to increase the business student’s career intention to start a new digital technology business through the self-confidence by educational support and relational support.