Siamese logos : The evolution of the Thai logos During the Rattanakosin period

Abstract

Abstract

            Logo[1] design is a field of fine arts using symbols to represent and communicate something to others both in the same and different cultures. Since the Sukhothai period, over 800 years ago, Thai people started using logos. Through time Thai logo design and usage have evolved due to changes in politics, administration, social circumstances, economic conditions, religion and culture. Studying Thai logos in each period will surely enable those who are interested to acquire not only knowledge about Thai arts but also Thai history. Moreover, studying Thai logos used in the past will also enable those who are interested to understand the trend of logo design at present and in the future.

            This research was implemented using many techniques and skills, including research, interview, photography, reading, field survey, questionnaire and analyzing. The purpose of this research is to study Thai logos during the Rattanakosin period and look for evidence supporting the hypotheses that certain factors, including politics, administration, social circumstances, economic conditions, religion and culture, have affected the Thai logo design in this period. It is hoped that if the hypotheses are proved right, the principles of Thai logo design can be roughly set so that logo designers can use them as a guideline to design Thai logos at present and in the future.

Keywords : Thai logos, logo design and concept, Rattanakosin period, social context