SAFETY AND TECHNOLOGY ACCEPTANCE AFFECTING THE DECISION MAKING OF THAI TOURISTS TO BUY AIRPLANE TICKETS THROUGH ONLINE APPLICATION
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Abstract
Purpose The purpose of this research was to study safety and technology acceptance affecting the decision making of Thai tourists to buy airplane tickets through online application.
Methods The samples used in this study were 440 Thai tourists who were interested and/or had an experience to buy airplane tickets through online application. This research adopted a quota sampling technique using questionnaires as a main method to collect data with IOC of 0.87 and coefficient alpha equal of 0.92. Questionnaires were collected at the following districts in Bangkok: Pathumwan Bangruk, Sathon and Wattana (110 questionnaires for each district). The data were conducted through 22 questionnaires each day from Monday to Friday (11 questionnaires in the morning and 11 questionnaires in the afternoon). This study also applied statistical data analyses with the determination of patterns in the data such as the frequency, percentage, mean and standard deviation. This research also undertook Multiple Linear Regression with statistical significance at 0.05 to test the hypothesis of this research.
Results Hypothesis testing showed that both safety and technology acceptance had affected the decision making of Thai tourists to buy airplane tickets through online application with statistical significance at 0.05.
Conclusion The safety and technology acceptance had affected the decision making of Thai tourists to buy airplane tickets through online application.
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References
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