FACTORS AFFECTING CONSUMERS’ INTENTION TO EMPLOY PERSONAL TRAINER SERVICES OF FITNESS CENTER IN BANGKOK METROPOLIS
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Abstract
Purpose : The purpose of this research aimed to study factors affecting consumers’ intention to employ personal trainer services of fitness center in Bangkok Metropolis. Specific purpose to the personal trainer factors are the factor of expertise, personality factors and interpersonal factors.
Methods : The samples include 400 customers who used personal trainer at fitness centers in Bangkok. Questionnaires were used as research instrument. The data were analyzed using descriptive statistics including frequency, mean, and standard deviation. Research hypothesis was tested by using multiple regression.
Results : The majority of respondents were female, 26-35 years old, worked in private companies, bachelor’s degree level. The result showed that the personal trainer’s expertise and the interpersonal relationships were likely to affect the willingness to choose a personal trainer. Whilst the personal trainer’s personality did not seem to affect the willingness to choose a personal trainer.
Conclusion : The factors affecting consumers’ intention to employ personal trainer services are the personal trainer’s expertise and the interpersonal relationship. This occur due to the personal trainer’s expertise both in practice and theory in health care aspects. Those help customers to achieve the goals and exercise safely and that is what customers need. For the interpersonal relationship, this is caused by care good human relations which include enthusiasm, and willingness to provide service. This is an important part to make customers feel impressed and would like to repurchase the service again.
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References
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