BICYCLE TOURISM ELEMENTS AND SATISFACTION THAT AFFECT THE BEHAVIORAL INTENTION OF FOREIGN TOURISTS IN CYCLING TOURISM: A CASE STUDY OF THONBURI DISTRICT
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Abstract
Purpose : The objective of this study was to determine the importance of cycling tourism elements and discover the factors associated with satisfactions that influence the behavioral intention of foreign tourists.
Methods : Sample of 466 foreign tourists traveling by bicycle in Thonburi District Bangkok, acquire volunteered to participate in this study through completing a questionnaire. The statistical tools used for analysis were Structural Equation Modeling (SEM) under First-order and Second-order confirmatory factor analysis.
Result : The results showed that cycling tourism factors have markedly influenced the behavioral intention of foreign tourists through their satisfaction, as the full mediator variable, who traveling by bicycle in the Thonburi area.
Conclusion : The characteristics of cycling tourism factors in terms of tourist attractions in Thonburi District Bangkok have markedly influenced the behavioral intention of tourists, considered a major part in determining the destination of foreign tourists through the full mediator variable which is tourist’s satisfaction. With the authentic experience of cycling experience, this makes foreign tourists know the place, learn experience and community by themselves.
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References
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