COMPONENTS OF TOURISM AFFECTING THE INTEREST IN NOSTALGIC TOURISM OF THAI TOURISTS BASED IN BANGKOK
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Abstract
Purpose : To study components of tourism include Attraction, Accessibility, Activity and Amenity which affect the interest in nostalgic tourism of Thai tourists who live in Bangkok and to compare their demographic attributes: gender, age, education level and income
Methods : The sample consisted of 440 Thai tourists who were 20 years old and above, live in Bangkok in the districts of Chatuchak, Bang Khen, Sai Mai and Bang Khae, and were experienced in visiting nostalgic tourism destinations. This research adopted a purposive and quota sampling technique using questionnaires as the main method to collect data with the IOC of 0.76 and coefficient alpha at 0.92. This study also applied statistical data analyses such as the frequency, percentage, mean and standard deviation. The data were also analyseed using One-Way ANOVA and multiple linear regression with statistical significance at 0.05
Results :
1. The sample had a high level of opinion towards overall tourism component (X = 3.75, S.D.= 0.37). When individual aspects were considered, an aspect with the highest mean was attraction, followed by amenities, accessibilities, and activities, respectively.
2. The sample had a high level of interests in nostalgic tourism (X = 3.96, S.D.= 0.58). When individual aspects were considered, an aspect with the highest mean was interests in nostalgic tourism due to the needs for nostalgic feeling and experience (X = 4.22, S.D.= 0.90), followed by the needs for taking photos in outstanding and beautiful nostalgic tourist sites (X = 4.20, S.D.= 1.11), the needs for building the relationships with family members or friends (X = 3.87, S.D.= 1.20), the needs for temporarily escaping from disturbances (X = 3.82, S.D.= 1.11) and the needs for learning activities and traditional culture (X = 3.67, S.D.= 1.33), respectively.
3. A demographic factor influencing tourists’ interests in nostalgic tourism was age with a statistical significance level of .05
4. Two components of tourism influencing tourists’ interests in nostalgic tourism were attraction and amenity with a statistical significance level of .05
Conclusion : Different demographic age affected different interests in nostalgic tourism, while Thai tourists who have different gender, income and education level had no difference in interest in nostalgic tourism. Moreover, the attraction and amenity components of nostalgic tourism were the main factors that affected Thai tourists who are interested in nostalgic tourism.
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References
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