THE DEVELOPMENT OF A STRATEGIC MODEL FOR VALUE ADDED CREATION OF THE PROFESSIONAL TAKRAW COMPETITION IN THAILAND
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Abstract
Purpose
The purpose of this research were to develop a framework for strategic indicators; to analyze the causal relationship structure of strategic model and to synthesize a strategic model for creating the added value of professional Takraw competition management in Thailand
Methods
This research methodology utilized the mixed methods between quantitative and qualitative research techniques that involved documentary research, semi-structured interview with stakeholders (n=8) and a group of experts (n=19), along with quantitative research by survey collecting data using questionnaires from individuals related to professional takraw. (n=385).The research data were analyzed with distribution-consensus matrices, descriptive and inferential statistics using Linear Structure Relations program (LISREL), and strategic analysis by TOWS Matrix.
Results
Strategic factors influencing the value-added creation of professional takraw competitions consisted of 8 main factors: takraw, design of professional sports leagues, participation, engagement, fan development, fans talent development, facilities, and people and corporate culture. The results showed that the causal variable that had a direct influence on the value-added were people and organizational culture, participation, facilities, and talent development , with the effect size of 0.55, 0.19, 0.56 and 0.28, respectively, while the causal variable which had no direct influence on the value-added were sport in the league, fan development, and the design of professional sports leagues , with the effect size of-0.06, 0.01, 0.07 and -0.04, respectively. It also found that the causal variable that had a direct influence on sustainability was the creation of added value, with an effect size of 0.16.
Conclusion
The Strategic factors influencing the creation of added value of professional Takraw competition in Thailand are personnel and organizational culture, participation, facilities, and talent development.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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