SPORTS FACILITIES MANAGEMENT AND SERVICE EFFICIENCY OF SPORTS CENTERS IN THAILAND UNIVERSITIES
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Abstract
This article is an academic article to studied the service context of the university's sports center. Exercise and health care are promoted by the government and are gaining popularity. Resulting in the increasing use of sports centers in universities The fitness service provided by the sports center is considered to be an important service in creating an impression of service. This study found that the service of the sports center requires physical factors, which emphasizes the support for access to exercise, physical fitness center, sports service center. Core product is the availability of exercise equipment and personnel give priority to service providers who show love and willingness to provide services. Which affects the quality of service and the satisfaction of the users. Therefore, these three factors are variables that impact the efficiency of service delivery and satisfaction in using the university's sports center.
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