SATISFACTION WITH THE SPORT COMMENTATOR OF THE AUDIENCE THAT AFFECT AND THE DECISION OF THE AUDIENCES ON SPORTS PROGRAM
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Abstract
Purpose: The purpose of this study was to study the satisfaction of the viewers on sports commentator that affect the decision to watch sports programs.
Methods: The sample for this research was 400 people who followed the sport program and were internet users aged 18 years and over. A questionnaire was used in this study through the Google Form application. Data were analyzed by using descriptive statistic (percentage, average, standard deviation) and multiple regression analysis.
Results: Overall, the results showed that the satisfaction of the sports commentator of the audience that affects the decision to watch sports programs were at a high level. In terms of the competency included sports commentator expertise in the sport lecture, use of repeated appropriate words, abled to describe the atmosphere around the field and the appropriate taking sequence to avoid the audience from being confused positively affected the decision to watch sports programs with statistical significance at 0.05 level. In terms of reliability such as sports commentator avoid saying the once-excited words, provide useful information to the audience and not guessing the events that occur if unsure positively affected the decision to watch sports programs. This statistical significance was at the level of <0.05. Lastly, in terms of communication such as sports commentator had lectured various important events in the game to acknowledge audience, and in the event that there were 2 sports commentators who can share the roles of each other perfectly affected the decision to watch sports programs.
Conclusion: The satisfaction of the sports commentator of the audience in the present study was at a high level and positively affect the decision to watch sports programs.
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