Effects of Driving Safety Program of Motorcycle Accident Prevention among Student In Rajabhat Mahasarakham University

Abstract

This study was quasi-experimental research and aimed to study the effects of driving safety
program of motorcycle accident prevention among student in RajabhatMahasarakham University by
the application of promotion motivation theory. Samples were randomly selected, the samples were
74 students and divided into an experimental group and a comparison group, each group were
37 students. The experimental group was received health education program of motorcycle accident
prevention. The implementations consisted of activities such as teaching with VCD media, analyzing
for mapping of risk in areas of accidence, discussion, demonstration and practice. The duration
of implementation was 8 weeks. Data were collected by self-administrative questionnaires. Data were

analyzed by descriptive statistics such as percentage, mean and standard deviation. Comparative
analysis was used Independent t- test. The results showed that after the experiment, the experimental
group had mean scores of knowledge, perceived susceptibility, perceived severity, response eff ificacy,
intension, and practice for motorcycle accident prevention were higher significantly than that before
experimental and comparison groups (p-value<0.001). The result that this motorcycle accident
prevention program by applying promotion motivation theory had enough had effectiveness for
applied to other university.