Main Article Content
This quasi-experimental study tested the effectiveness of the Community-based Breastfeeding Promotion Program for working mothers. The purposive sample of 52 working mothers living in Chonburi Province, Thailand were divided into comparison and intervention groups. Before implementing the Program, the first 26 dyads were assigned to the comparison group and received the usual activity. Seven months later, the Program was implemented in the district and another 26 dyads were assigned to the intervention groups. The Program was developed from the situation analysis phase, a literature review, and self-efficacy theory. Its effectiveness was measured and breastfeeding knowledge, breastfeeding self-efficacy, perceived breastfeeding support from family, and breastfeeding behavior of the intervention group were significantly higher than in the comparison group. The exclusive breastfeeding duration of the intervention group was significantly longer than the comparison group. Further, 69.23% of the intervention group exclusively breastfed for 6 months and 53.85% continued to breastfeed for 1 year whereas none of the participant of the comparison group exclusively breastfed for 6 months and continued to breastfeed for 1 year. It can be concluded that this Program bridged the gap of breastfeeding support in the health care system to encourage working mothers to continue breastfeeding after hospital discharge.
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