Developing an Active Learning Management Program to Promote Media Literacy Skills in E-Cigarette Advertising Media on Internet Network among Junior Secondary School Student

Abstract

              This descriptive research aims to develop a learning management program to enhance media literacy skills among junior secondary school students. The study was conducted in two phases: Phase 1 involved developing an active learning management program to promote media literacy regarding electronic cigarette advertising on the internet among junior secondary school students. The program was designed based on the concept of media literacy combined with active learning, in order to create a health education learning activity plan aimed at behavioral change using the Intervention Mapping (IM) approach. Phase 2 focused on assessing the quality of the program by key informants. Research instruments included a tool quality assessment form for data collection instruments, with the program being evaluated by three experts selected through purposive sampling. Data were analyzed using descriptive statistics, namely the mean (M) and standard deviation (SD). The results revealed that the active learning management program to enhance media literacy on electronic cigarette advertising via the internet for junior secondary school students consisted of four health education learning activity plans. The activities were conducted once a week, each lasting 50 minutes, and were integrated into health education courses, student development subjects, or other activities according to the school context. The learning process emphasized hands-on student engagement and participation, focusing on the content of media literacy related to electronic cigarette advertising on the internet, utilizing various health education strategies. Overall, the expert evaluation indicated that the program was of very high quality. (M=4.64, SD=0.43)