Entrepreneurial Orientation Of Fashion Design And Fashion Business 'S Students, Dhurakij Pundit University To Drive The Entrepreneurs In Fashion Industry

Abstract

              The purpose of the study was to analyze the major subjects of Fashion design and Fashion Business  Program’s students and graduates, Faculty of Fine and Applied Arts, Dhurakij Pundit University whether 1) they have been provided the Entrepreneurial Orientation(EO) in each dimension ; Autonomy, Innovativeness, Proactiveness, Competitive Aggressiveness and Risk Taking  which is important to drive the entrepreneur in fashion industry or not. 2) The program has focused on Innovativeness and Proactiveness which are important in the embryonic stage of entrepreneurs or not. A census survey of 72 questionnaires were distributed to graduates and students who have studied on the last curriculum development. 50 questionnaires responded plus 5 in-depth interview were used as tools to evaluate the dimensions of EO that have been provided from the program. The results shown the participants’ opinions in having been provided EO, each dimension is in the high level measuring by Likert’s scale (3.59-3.90) but Innovativeness and Proactiveness have not been obviously focused. The improvement from the results can be guidelines to contribute more EO to the students in the future. But from the research found that only EO is still not enough to drive the entrepreneurs. There are some other factors which are needed for future research.