An Innovation Model for International Sport Events City of Buriram Province, Thailand

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Chichaya Leruksa
Thirachaya Chaigasem
Duang-ngern Suephakdee


             This research aims to study an innovation model for international sport events city of Buriram Province, Thailand. The qualitative medthod was applied by observation, in-depth interviews, focus groups, and workshops.The results showed that the city's creative products include in the international sporting events consisting of: 1. Core Products which are attraction that include sport, historical and cultural attractions 2. Supporting Products which are activities that include festivals, events, national, international and local sport events, accommodation and restaurants 3. Expected Product which are access to tourist attractions 4. Augmented Product which are ancillary services. There are facilities for tourists such as postal, hospital, insurance planning and waste management. 5. Potential Product which are travel package, travel program and other types of tourism. As summary, the researchers give examples of tangible innovations and innovation created by all sectors that related to the development of Buriram province into the city of sport tourism which is a guideline for Buriram sport tourism and national, international activities throughout the year (Guidelines for Burirum Sport Tourism) and the study also found that in addition of the Guidelines Event Calendar, the innovation of this research can also be extended to a variety of issues.


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