Intention to Breastfeeding in Mothers Receiving Breastfeeding Information from Different Medias
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Abstract
Purpose: To compare the maternal intention to exclusive breastfeeding and continued breastfeeding among mothers receiving three different types of breastfeeding media: personal media, personal media along with specialized media, and personal media along with the internet link.
Design: Quasi-experimental design.
Methods: The study samples were postpartum mothers in the obstetric ward a university hospital, Bangkok. There were 75 people divided into 3 groups. Data were collected from July to October, 2018. The research instruments consisted of 3 types of media which were personal media, specific media and internet link. Tools used for data collection included two interviewing questionnaires asking about 1) mother’s and infant’s general information, and 2) their opinion towards breastfeeding information obtained and their intention to exclusive and continued breastfeeding. The data were analyzed using descriptive statistics and Kruskal Wallis test by ranks.
Main findings: The study showed that intention to exclusive breastfeeding (p < .05) and intention to continued breastfeeding (p < .05) were significantly different among three groups of mothers: receiving personal media only, receiving personal media along with specific media, and receiving personal media along with the internet link. For post hoc comparison, the mothers receiving personal media along with specific media and mothers receiving personal media along with the internet link had longer duration of intention to exclusive breastfeeding and intention to continued breastfeeding than the mothers receiving the personal media only.
Conclusion and recommendations: According to the study findings, the mothers receiving personal media along with either specific media or the internet link showed their intention with longer duration to exclusive breastfeeding and continued breastfeeding than the mothers receiving personal media only. Therefore, nurses should apply multimodal implementation of breastfeeding education for mothers by integrating specific media, like booklet, and internet platform in the routine advice given by nurses. Several sources of information given will facilitate mothers to obtain at hand information which would enhance their intention to breastfeed longer.
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