Alcohol Consumption Behaviors Among People in Communities that Produce Community distilled Liquor in Sa-iab Subdistrict, Song District, Phrae Province

Abstract

Increasing in alcoholic beverage tax affected alcohol consumption behaviors. Knowledge, perceptions, and attitudes of people affect alcohol consumption behaviors in normal areas. However, those factors have been no study in the community area which producing distilled liquor. Sa-iab sub-district, Song district, Phrae province is the number one area producing the highest distilled liquor in Thailand. The purpose of this survey research was to study liquor consumption behavior and factors related to the liquor consumption behavior of people in the area of distilled liquor production. The representative sample was 250 residents by systematic sampling selected out of 3,745 people, aged 15 years and over, and domicile and living. Located in the Sa-iab sub-district, Song district, Phrae province. The questionnaires which testing Cronbach's alpha coefficient of 0.81, 0.87, and 0.88 for people’s knowledge, perception, and attitudes respectively were used to collect the data. Analyzing the data to determine frequencies, percentages, means, S.D., and logistic regression was done. The results revealed that 1) The respondents 58.00% were male with mean aged 40.84 years, 83.20% had family members drinking alcohol; they had knowledge and perceptions, Excise Tax Act B.E. 2560, and the Alcoholic Beverage Control Act 2008 in low level. They had good attitudes towards taxes, and laws to control alcohol consumption. 2) Of 52.40% of all respondents drinking alcohol; 3) Gender, marital status, and having family members drinking alcohol were significantly associated with alcohol drinking behaviors. (P-value < 0.05)