Effects of an Information-Motivation-Behavioral skills Program for Prevention Illegal Advertisings of Private Sanitariums in Nong Bua Lamphu Province

Abstract

          The research is quasi-experimental research. The purpose was to examine the effect of the information, motivation, and behavior skill program on preventing illegal advertising in private sanitariums. According to the IMB model, the duration of this program was 12 weeks. The sample was 32 private sanitariums in the province selected by simple random sampling. Data were collected using questionnaires assessing knowledge of the advertising law of the sanatorium and positive attitudes toward avoiding illegal advertising, in accordance with relevant legal regulations. Data analysis was conducted using percentage, mean, standard deviation, and paired t-test at a significance level of .05.       

          The results showed that the mean knowledge score of participants increased from 11.38 ± 1.62 before the program to 17.28 ± 1.19 after the program. Similarly, the mean attitude score improved from 4.15 ± 0.43 to 4.45 ± 0.28. Comparisons of pre- and post-intervention scores revealed statistically significant differences (p-value < 0.05). These findings indicate that the IMB-based program effectively enhanced both knowledge and positive attitudes toward lawful advertising among private sanitarium operators. The program can be integrated into initiatives to promote, regulate, and oversee consumer protection in health service advertising. However, future research should include long-term studies to assess the sustainability of the program’s effects and to evaluate follow-up outcomes.