FACTORS AFFECTING INTENTION TO PURCHASE SPORT SERVICE FOR TAX REDUCTION ACCORDING TO THE YEAR 2017 ECONOMY STIMULATION MEASURE
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Abstract
The purpose of this research was to study the factors affecting intention to purchase sports services for tax deduction according to the year 2017 economic stimulus measure. A questionnaire method was used to collect data from the individual tax Thai age 23 years of 400 people from the private fitness centers in Bangkok and vicinity. This study identified the significant factor that affect consumers’ purchase intentions toward using content analysis of statistics such as the median, percentage and multiple regression analysis. The result was found that the society and culture positively affected on the intended purchase of sports services for tax stimulus measures. Therefore, the benefit of this study can be used as a reference for sports services to plan marketing strategies.
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The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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