MANAGEMENT OF LOCAL WISDOM CENTER FOR THAI MASSAGE
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Abstract
This mixed method study aimed to develop an effective business strategy model for local wisdom center for thai message. Participants of this study were 28 masseurs from the Wat Ban Na Local Wisdom Center for Thai Massage, Results revealed that the business strategy model of local wisdom center for
thai massage consist of corporate strategies employed growth strategy and focused on expertise and external resources alliance strategy; business strategy which employed making different strategy; operational strategy uses cost-control and maximizing profit strategy.
Article Details
The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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