THE GUIDELINES FOR DEVELOPMENT IN SPORTS INNOVATION AND VALUE ADDED IN SPORT INDUSTRY
Article Sidebar
Main Article Content
Abstract
The purpose of this research was to investigate the guidelines for development in sports innovation and construction of value added in sport industry. The data collection was conducted by the in-depth interview from a panel of seven experts. The semi-structured interview form, the content validity (IOC) of which was found at 0.87, was used as a tool of data collection.
The data was then analyzed by a descriptive method in relation to concept, theory, and research theoretical framework for exploring the guidelines for development in sports innovation and value added in sport industry. The data analysis results were examined by a focus group method from
a panel of seven experts in sports science, physical education, sports technology, innovation, sports management and entrepreneurs in sports business for evaluation of appropriateness, feasibility and benefits of the constructed model. The findings revealed as the following:
The guidelines for development in sports innovation and value added in sport industry consisted of seven stages: innovation design, innovation construction and development,
innovation quality examination, innovation try-out, innovation evaluation, innovation publication, and construction of value added in innovation. In conclusion, not only the research results can be used as the guidelines for development in sports innovation in order to make income and value added in sport industry; but also, it can be applied to learning and teaching management for creating sports innovation in an effective way so as to develop the quality of education.
Article Details
The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
References
Journal of Silapakorn Education Research, 5(1), 5-20.
Chatchai Yangpolakhan. (2008). Norms for Physical Fitness of Students in Primary School
Levels, Prathom 1-6 at Chulalongkorn University Demonstration School. Faculty
of Education, Chulalongkorn University: Bangkok.
Etzel, Michael J., Walker, Bruce J., & Stanton, William J. (2004). Marketing. (13th ed.).
Boston, MA: McGraw-Hill.
Keeves, P.J. (1988). Education research. Methodology and measurement: An
international handbook. Oxford: Pergamon Press.
Manit Arsanork. (2018). Development and efficiency of innovation for self-learning. Journal of
Educational Technology and Communication, 1(2), May-August 2018.
Office of National Social and Economic Development Commission. (July 2017). Innovation
towards the Future of Thailand. Retrieved 10 November 2018, from
http://www.nesdb.go.th/download/document/Yearend/2017/bookgroup2.pdf
Patcharee Tongkampanit. (2018). Marketing strategy of Takraw National Training Center of
Thailand. 8th Institute of Physical Education International Conference. 19th-21th August
2018.
(2019). Model of Professional Football Club Management in Thailand Towards Value
Creation for Sports Industry. Faculty of Sports Science and Health Thailand National Sport
University Suphan Buri Campus.
Ratima Kotchanna. (2018). Which position in the world level is the development of
innovation in Thailand arranged. Academic Bureau, Office of General Secretariat of
House of Representatives. Retrieved 10 November 2018, from
https://library2.parliament.go.th/ebook/content-issue/2561/hi2561-088.pdf
Schilling, M.A. (2008). Strategic Management of Technological Innovation. (2nd ed.). NY:
McGraw-Hill Education
Smith, J. Brock. & Colgate, Mark. (2007). Customer value creation: A practical framework.
Journal of Marketing Theory and Practice, 15(1), 7-23.
Somneuk Eaurchiraphonphan, Pakpachong Wattanasinthu, Atchara Chanchai & Prakob
Kupparat. (1990). Innovation: Meaning, classification, and importance towards being entrepreneur. Faculty of Commerce and Accounting, Thammasat University.
Suphitr Samahito. (2013). Summary of Seminar on Sport Industry and Construction of
Value Added in Thailand. (1 March 2013). Office of National Social and Economic
Advisory Council, Bangkok.
Tissana Khamanee. (2009). Science of Teaching. (5th ed.). Bangkok: Dansutha Printing Ltd.