THE DEVELOPMENT OF SPORT TOURISM-BASED ART-CULTURE IN PROMOTING THAI SPORTS MODEL
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Abstract
This research aimed to study sport tourism-based art-culture model for promoting Thai sports of Phatthalung Province. The research was divided into three phases as follows: - 1) study components of sport tourism-based art-culture model for promoting Thai sports through relevant documents and research studies associated with art and cultural- based sport tourism model for promoting Thai sports, including concepts, theories, and an in-depth interview with 5 experts; 2) development of sport tourism-based art-culture model for promoting Thai sports. Opinions from the experts were asked and collected according. Purposive sampling technique was used to select 17 experts. Statistics for data analysis were median and interquartile range. and 3) examine appropriateness and practicality of the model by the experts and users using focus group discussion.
The study results were found that the appropriate sport tourism-based art-culture model for promoting Thai sports of Phatthalung province according to the experts’ opinions comprised four aspects, namely, potential to attract sport tourism-based art-culture model for promoting Thai sports, the value of art and culture, Thai sport organizing to facilitate tourism, and management. Every aspect was consistent to implement art and cultural-based sport tourism for promoting Thai sports of Phatthalung Province. The analysis of the components of sport tourism-based art-culture model for promoting Thai sports of Phatthalung Province from focus group discussion found consistency. Everybody agreed that the components of art and cultural - based sport tourism for promoting Thai sports of Phatthalung Province was practical.
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The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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