TECHNOLOGY MANAGEMENT MODEL BY APPLICATION FOR ORGANIZING RUNNING EVENTS UNDER THE NEW NORMAL LIVING CIRCUMSTANCES
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Abstract
The objectives of this research were to: 1) study the current situation of organizing running events under the new normal living circumstances; 2) draft and develop a technology management model using an application for organizing running events under the new normal living circumstances; 3) experiment with the technology management model using an application for organizing running events under the new normal living circumstances; and
4) evaluate the effectiveness and satisfaction of users of the application for organizing running events. The sample groups consisted of: 1) a group of experts for evaluating the technology management model using the application for organizing running events consisted of 11 individuals, selected through purposive sampling; 2) a group of runners who tested the model and evaluated the application's efficiency and satisfaction in organizing running events consisted of 398 individuals. Research instruments included; evaluation form for the technology management model using the application for organizing running events; evaluation form for the effectiveness of the application and satisfaction assessment form for the application. Data analysis was conducted using basic statistics for quantitative data and content analysis for qualitative data. The research findings are as follows. 1. The situation of organizing running events under the new normal living has led to the implementation of standards and safety measures including planning, organizational management, human resource management, facilitation, control, and technology utilization. 2. The management model of technology through applications for organizing running events includes principles, objectives, and functions of the application technology for running event organization. 3. The experimental results of the technology management model using the application for organizing running events show that it can be practically used and provides accurate results. 4. The evaluation results of the application's efficiency are at a high level (M = 4.37, S = .68), and the satisfaction level is also high (M = 4.37, S = .68).
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