COMMUNICATION STRATEGIES TO CREATE MOTIVATION IN BASKETBALL COMPETITIONS OF THAILAND NATIONAL SPORTS UNIVERSITY, NORTHERN CAMPUS
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Abstract
This article aimed to examine the motivational tactics used in basketball competitions. Data for this qualitative study were provided by the Northern Campus Group of Thailand National Sports University, which includes Chiang Mai, Lampang, Sukhothai, and Phetchabun campuses. The study’s findings revealed that basketball coaches are experts in the sport and have identified ways to motivate athletes in two contexts: during training and competition. Three strategies were recommended for effectively using motivational techniques in basketball competitions: 1. Utilizing communication techniques based on communication psychology, 2. Establishing clear, shared objectives through communication strategies, and 3. Adopting communication techniques that consider the unique characteristics of each athlete. Additionally, important factors contributing to athletes’ motivation to achieve the team’s goal of victory were identified, including fostering understanding through communication to establish common goals and promoting physical and mental readiness for competition.
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The published article is a copyright of the Academic Journal of Thailand National Sports University. The passage appeared in each article in this academic journal is a perspective of each author which is not related to the journal. Each author is required to be responsible for all components of his/her own article. If there are any mistakes, each author must be responsible for those mistakes on his/her own.
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